// DESIGN // PACKAGING // PHOTOGRAPHY // ART DIRECTION //
// Taking a dark turn into ancient Myths and Legends ‘Dragon Legend’ pays homage to the great Viking Warrior Sigurd who allegedly killed Fafnir a fearsome evil serpent dragon.
// Peppering the packaging and label with debossed matt and gloss reptilian scales, we brought the story to life through tactile details and intricate illustrative work. An artistically crafted black gloss serpent elegantly weaves through the typography of the outer packaging, a visual clue to this whisky’s mysterious and intriguing story.
// Keeping our palate true to the colours of battle, we used deep reds, blues and silver to craft a product like no other. It was said that Sigurd was bestowed with magical powers of wisdom and vision after drinking his opponent’s blood – it seems fortune does indeed favour the brave.