// IDEATION // DESIGN // PACKAGING // PHOTOGRAPHY //
// Unapologetic, Full Volume is packaging like no other on the whisky market today. Linking the Master Whisky Maker’s process to that of Music Producers, Full Volume celebrates the delicate balance and attention to detail that is required in crafting both full-bodied Whisky and Music.
// Transforming the entire outer packing into a stack amp we created a refreshing and unique concept for this collectable whisky that delivers as much style as it does taste. Setting out to make the packaging as sculptural and authentically rock and roll as possible, we embossed the dials, added input and out put jacks and meticulously created a metal look face plate using matt foil finishes.
// The first one thousand bottles were released with a seven-inch vinyl, featuring bespoke soundtrack created by renowned producer Saul Davis.