// IDEATION // DESIGN // ILLUSTRATION // PACKAGING // PHOTOGRAPHY //
// Bringing a healthy dose of drama to Highland Park’s new Global Travel retail range our mythical beast collection celebrates the wild animals our Viking ancestors admired and their animalistic characteristics that they strived to embody when preparing for war.
// Taking the name of each ancient creature they depict the Spirit of the Bear, Loyalty of the Wolf and Wings of the Eagle. Each adorn an intricate embossed foil illustration on their front outer packing. Inspired by ancient Nordic design we crafted bespoke artwork that is traditional with a contemporary twist and execution.
// Adding subtle colour, each pack has a metallic finish giving a luxurious and elegant feel while the inside carton exhibits a bold contrasting color adding to the modern feel of this pack. Being one of our favourite projects of the year, we were pleased to learn that it has gone onto win Gold at the Travel Retail Awards within weeks of its release.